So, you are standing in a street, asking passers-by to support your noble cause.
Here's how NOT to do it, from today's personal experience.
- Pick a very busy high street road, 20 minutes before the shops close.
- Ask me if I know your organization, then explain in teacher's terms what it is, when I don't respond with a 100% accurate answer.
- When I tell you I really have to catch the shops, and I'll catch you on the way back, avoid the remark (it's obvious that your shift ends the same time as the shops close)
- When I propose to sign-up over the Internet, inform me that "I will make your day", and go home feeling OK!
- When the above doesn't work, inform me that if you don't bring in a signup by the end of the day, you may lose your job.
- When I inform you (in an annoyed manner) that I don't have my bank details with me, assume a surprised and shocked stance. We both know I'm lying to get you off my back, but it's not my fault.
So, in a nutshell, in order to get people to give you money for a good cause, belittle them, appeal to their basest of emotions (you'll go home feeling OK!), then picture it as a deal: "You give me da' money, you make ma' day, you go home feeling OK, how 'bout that? It's a win-win man!".
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